{"title":"扫地机器人行业 GEO 观察报告 · 2026年10月","reportUrl":"https://zhanweitech.com/geo-observatory/robot-vacuums/2026-10/","publisher":{"name":"北京湛为科技有限公司","url":"https://zhanweitech.com/about/"},"observationDate":"2026-10-17/2026-10-18","publishedAt":"2026-10-18","updatedAt":"2026-10-18","scope":"中国大陆市场家用扫地机器人，包含带拖地组件的扫地机器人；不含洗地机、手持吸尘器及商用清洁机器人。","abstract":"2026年10月17日至2026年10月18日，湛为科技观察到：在扫地机器人选购的 AI 回答中，科沃斯、石头、追觅的品牌名称出现率分别为89.2%、81.5%、75.4%；新浪在全部选购及知识类回答中的信源覆盖率为47.0%。","unit":"%","metrics":{"brandAppearance":"品牌名称出现率：以所选平台选购类问题的全部原始返回为基数，统计品牌名称直接出现的比例；综合视图合并全部平台。同一回答重复出现只计一次，不等于推荐率或购买首选。","sourceCoverage":"信源覆盖率：以所选平台选购及知识类问题的全部原始返回为基数，统计展示该网站来源条目的回答比例；综合视图合并全部平台。同一网站在同一回答中只计一次。网站榜单列示已核对归并的主要网站。来源列表包含候选信源，不能直接视为正文引用或实际采纳。","sourceShare":"条目占比：该网站或该类别来源条目占所选平台已展示的全部来源条目的比例；综合视图合并全部平台。按网站域名归并，分类依据网站属性；未核对域名仍计入其他/待分类。","limitations":"本期是2026年10月17日至2026年10月18日的观察，未作整月连续监测。未展示来源列表不等于未使用外部信息。问题、时间与平台版本均可能影响结果，不作全行业或长期趋势推断。比例保留一位小数，合计按未取整数据计算。品牌名称出现仅反映这些固定问答中的模型回答可见性；平台回答与公开来源可能变化，不外推为市场份额。"},"normalization":"仅统计回答正文中直接出现的词典品牌名称，不从产品型号、商品卡占位符或生产/集团关系反推品牌；同一回答同一品牌重复出现只计一次。名称出现表示回答可见，不等于推荐、质量评价、销量或市场份额。A组只发现扫地机器人品牌或产品，带拖地组件仍按扫地机器人统计；不得与洗地机混算。参数解释应区分厂商标称值与独立实测结果。","responseNote":"品牌名称出现仅反映这些固定问答中的模型回答可见性；平台回答与公开来源可能变化，不外推为市场份额。","platforms":[{"id":"all","name":"综合"},{"id":"deepseek","name":"DeepSeek"},{"id":"doubao","name":"豆包"},{"id":"qianwen","name":"千问"},{"id":"wenxin","name":"文心"},{"id":"yuanbao","name":"元宝"}],"brands":[{"name":"科沃斯","rates":{"all":89.2,"deepseek":76.9,"doubao":92.3,"qianwen":76.9,"wenxin":100,"yuanbao":100}},{"name":"石头","rates":{"all":81.5,"deepseek":84.6,"doubao":76.9,"qianwen":53.8,"wenxin":92.3,"yuanbao":100}},{"name":"追觅","rates":{"all":75.4,"deepseek":76.9,"doubao":53.8,"qianwen":69.2,"wenxin":84.6,"yuanbao":92.3}},{"name":"米家","rates":{"all":58.5,"deepseek":30.8,"doubao":30.8,"qianwen":76.9,"wenxin":53.8,"yuanbao":100}},{"name":"云鲸","rates":{"all":52.3,"deepseek":38.5,"doubao":30.8,"qianwen":30.8,"wenxin":69.2,"yuanbao":92.3}},{"name":"小米","rates":{"all":20,"deepseek":23.1,"doubao":30.8,"qianwen":15.4,"wenxin":7.7,"yuanbao":23.1}},{"name":"大疆","rates":{"all":15.4,"deepseek":7.7,"doubao":7.7,"qianwen":23.1,"wenxin":7.7,"yuanbao":30.8}},{"name":"美的","rates":{"all":10.8,"deepseek":15.4,"doubao":7.7,"qianwen":7.7,"wenxin":7.7,"yuanbao":15.4}},{"name":"海尔","rates":{"all":7.7,"deepseek":15.4,"doubao":0,"qianwen":7.7,"wenxin":7.7,"yuanbao":7.7}},{"name":"MOVA","rates":{"all":4.6,"deepseek":15.4,"doubao":0,"qianwen":0,"wenxin":7.7,"yuanbao":0}},{"name":"OKP","rates":{"all":4.6,"deepseek":0,"doubao":15.4,"qianwen":7.7,"wenxin":0,"yuanbao":0}},{"name":"友望","rates":{"all":4.6,"deepseek":0,"doubao":7.7,"qianwen":7.7,"wenxin":7.7,"yuanbao":0}},{"name":"iRobot","rates":{"all":1.5,"deepseek":7.7,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":0}},{"name":"克林斯曼","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":7.7,"yuanbao":0}}],"sources":[{"name":"新浪","url":"https://www.sina.com.cn/","coverage":47,"share":15.3},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":33,"share":4.7},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":31,"share":4.3},{"name":"知乎","url":"https://www.zhihu.com/","coverage":29,"share":8.1},{"name":"搜狐","url":"https://www.sohu.com/","coverage":25,"share":4.6},{"name":"微信公众号","url":"https://mp.weixin.qq.com/","coverage":21,"share":2.7},{"name":"抖音","url":"https://www.douyin.com/","coverage":20,"share":25.9},{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":20,"share":6.8},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":14,"share":1.3},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":10,"share":1.3},{"name":"淘宝","url":"https://www.taobao.com/","coverage":9,"share":0.7},{"name":"追觅官网","url":"https://www.dreametech.com/","coverage":7,"share":0.4},{"name":"CSDN博客","url":"https://blog.csdn.net/","coverage":4,"share":0.4},{"name":"网易","url":"https://www.163.com/","coverage":4,"share":0.4},{"name":"央广网","url":"https://www.cnr.cn/","coverage":4,"share":0.3},{"name":"易有料内容页","url":"https://www.yiyouliao.com/","coverage":4,"share":0.3},{"name":"中国家电网","url":"https://www.cheaa.com/","coverage":4,"share":0.2},{"name":"中国新闻网","url":"https://www.chinanews.com.cn/","coverage":4,"share":0.2},{"name":"新京报","url":"https://www.bjnews.com.cn/","coverage":4,"share":0.2},{"name":"科沃斯官网","url":"https://www.ecovacs.cn/","coverage":4,"share":0.2}],"sourceCategories":[{"name":"门户与资讯","share":21.6},{"name":"内容与社区","share":49.4},{"name":"行业与专业垂直","share":7.6},{"name":"其他 / 待分类","share":21.3}],"platformSources":{"deepseek":{"sources":[{"name":"知乎","url":"https://www.zhihu.com/","coverage":85,"share":31.9},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":45,"share":5.6},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":35,"share":5},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":35,"share":4.4},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":30,"share":3.5},{"name":"追觅官网","url":"https://www.dreametech.com/","coverage":25,"share":1.5},{"name":"网易","url":"https://www.163.com/","coverage":20,"share":1.8},{"name":"央广网","url":"https://www.cnr.cn/","coverage":20,"share":1.5},{"name":"淘宝","url":"https://www.taobao.com/","coverage":20,"share":1.5},{"name":"新京报","url":"https://www.bjnews.com.cn/","coverage":20,"share":1.2},{"name":"中国家电网","url":"https://www.cheaa.com/","coverage":15,"share":0.9},{"name":"中国新闻网","url":"https://www.chinanews.com.cn/","coverage":15,"share":0.9},{"name":"快科技","url":"https://www.mydrivers.com/","coverage":15,"share":0.9},{"name":"IT之家","url":"https://www.ithome.com/","coverage":10,"share":1.2},{"name":"PCMag","url":"https://www.pcmag.com/","coverage":10,"share":0.9},{"name":"CNET","url":"https://www.cnet.com/","coverage":10,"share":0.6},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":10,"share":0.6},{"name":"OP響樂生活","url":"https://myfone.blog/brand-story/about-myfone-blog/","coverage":5,"share":0.3},{"name":"iXBT","url":"https://www.ixbt.com/","coverage":5,"share":0.3},{"name":"価格.comマガジン","url":"https://kakakumag.com/about/","coverage":5,"share":0.3}],"categories":[{"name":"门户与资讯","share":11.1},{"name":"内容与社区","share":36.3},{"name":"行业与专业垂直","share":15.8},{"name":"其他 / 待分类","share":36.8}],"combinedShare":47.4,"entryLeader":{"name":"知乎","url":"https://www.zhihu.com/","coverage":85,"share":31.9}},"doubao":{"sources":[{"name":"抖音","url":"https://www.douyin.com/","coverage":100,"share":80.7},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":20,"share":1.1},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":10,"share":0.6},{"name":"追觅官网","url":"https://www.dreametech.com/","coverage":10,"share":0.4},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":5,"share":0.4},{"name":"中国新闻网","url":"https://www.chinanews.com.cn/","coverage":5,"share":0.2},{"name":"京东","url":"https://www.jd.com/","coverage":5,"share":0.2},{"name":"京报网/北京日报客户端","url":"https://www.bjd.com.cn/","coverage":5,"share":0.2},{"name":"光明网","url":"https://www.gmw.cn/","coverage":5,"share":0.2},{"name":"北京市市场监督管理局","url":"https://scjgj.beijing.gov.cn/","coverage":5,"share":0.2},{"name":"搜狐","url":"https://www.sohu.com/","coverage":5,"share":0.2},{"name":"科沃斯官网","url":"https://www.ecovacs.cn/","coverage":5,"share":0.2}],"categories":[{"name":"门户与资讯","share":1.9},{"name":"内容与社区","share":80.7},{"name":"行业与专业垂直","share":1},{"name":"其他 / 待分类","share":16.5}],"combinedShare":82.6,"entryLeader":{"name":"抖音","url":"https://www.douyin.com/","coverage":100,"share":80.7}},"qianwen":{"sources":[{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":10,"share":34.5},{"name":"PCMag","url":"https://www.pcmag.com/","coverage":5,"share":6.9},{"name":"36氪","url":"https://www.36kr.com/","coverage":5,"share":3.4},{"name":"ITBear科技资讯","url":"https://www.itbear.com.cn/","coverage":5,"share":3.4},{"name":"中国家电网","url":"https://www.cheaa.com/","coverage":5,"share":3.4},{"name":"华为消费者官网","url":"https://consumer.huawei.com/","coverage":5,"share":3.4},{"name":"淘宝","url":"https://www.taobao.com/","coverage":5,"share":3.4},{"name":"腾讯新闻","url":"https://news.qq.com/","coverage":5,"share":3.4}],"categories":[{"name":"门户与资讯","share":6.9},{"name":"内容与社区","share":0},{"name":"行业与专业垂直","share":48.3},{"name":"其他 / 待分类","share":44.8}],"combinedShare":6.9,"entryLeader":{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":10,"share":34.5}},"wenxin":{"sources":[{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":100,"share":35.5},{"name":"搜狐","url":"https://www.sohu.com/","coverage":85,"share":21.6},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":85,"share":18.4},{"name":"知乎","url":"https://www.zhihu.com/","coverage":60,"share":7.1},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":45,"share":5.8},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":25,"share":1.6},{"name":"CSDN博客","url":"https://blog.csdn.net/","coverage":15,"share":1.6},{"name":"淘宝","url":"https://www.taobao.com/","coverage":10,"share":1},{"name":"PChome电脑之家","url":"https://www.pchome.net/","coverage":5,"share":0.3},{"name":"买购网","url":"https://www.maigoo.com/","coverage":5,"share":0.3},{"name":"京东","url":"https://www.jd.com/","coverage":5,"share":0.3},{"name":"微信公众号","url":"https://mp.weixin.qq.com/","coverage":5,"share":0.3}],"categories":[{"name":"门户与资讯","share":40},{"name":"内容与社区","share":50.3},{"name":"行业与专业垂直","share":1.9},{"name":"其他 / 待分类","share":7.7}],"combinedShare":90.3,"entryLeader":{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":100,"share":35.5}},"yuanbao":{"sources":[{"name":"微信公众号","url":"https://mp.weixin.qq.com/","coverage":100,"share":10.2},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":95,"share":39.7},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":80,"share":9.5},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":75,"share":9.5},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":60,"share":4.5},{"name":"搜狐","url":"https://www.sohu.com/","coverage":30,"share":1.4},{"name":"易有料内容页","url":"https://www.yiyouliao.com/","coverage":20,"share":1.2},{"name":"百度爱企查","url":"https://aiqicha.baidu.com/","coverage":15,"share":0.9},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":10,"share":0.9},{"name":"淘宝","url":"https://www.taobao.com/","coverage":10,"share":0.7},{"name":"凤凰网","url":"https://www.ifeng.com/","coverage":10,"share":0.5},{"name":"科沃斯官网","url":"https://www.ecovacs.cn/","coverage":10,"share":0.5},{"name":"CSDN博客","url":"https://blog.csdn.net/","coverage":5,"share":0.2},{"name":"ZAKER 新闻","url":"https://www.myzaker.com/","coverage":5,"share":0.2},{"name":"中国政府网","url":"https://www.gov.cn/","coverage":5,"share":0.2},{"name":"买购网","url":"https://www.maigoo.com/","coverage":5,"share":0.2},{"name":"新华网","url":"https://www.news.cn/","coverage":5,"share":0.2},{"name":"海尔官网","url":"https://www.haier.com/","coverage":5,"share":0.2}],"categories":[{"name":"门户与资讯","share":42.1},{"name":"内容与社区","share":24.3},{"name":"行业与专业垂直","share":10.4},{"name":"其他 / 待分类","share":23.2}],"combinedShare":66.4,"entryLeader":{"name":"新浪","url":"https://www.sina.com.cn/","coverage":95,"share":39.7}}}}