{"title":"学习机行业 GEO 观察报告 · 2026年10月","reportUrl":"https://zhanweitech.com/geo-observatory/learning-tablets/2026-10/","publisher":{"name":"北京湛为科技有限公司","url":"https://zhanweitech.com/about/"},"observationDate":"2026-10-17/2026-10-18","publishedAt":"2026-10-18","updatedAt":"2026-10-18","scope":"中国大陆市场面向小学和初中学生的专用学习机，包含学习平板形态；不含通用平板电脑、独立学习软件或学校统一采购的教学设备。","abstract":"2026年10月17日至2026年10月18日，湛为科技观察到：在学习机选购的 AI 回答中，科大讯飞、学而思学习机、作业帮的品牌名称出现率分别为86.2%、84.6%、78.5%；搜狐在全部选购及知识类回答中的信源覆盖率为48.0%。","unit":"%","metrics":{"brandAppearance":"品牌名称出现率：以所选平台选购类问题的全部原始返回为基数，统计品牌名称直接出现的比例；综合视图合并全部平台。同一回答重复出现只计一次，不等于推荐率或购买首选。","sourceCoverage":"信源覆盖率：以所选平台选购及知识类问题的全部原始返回为基数，统计展示该网站来源条目的回答比例；综合视图合并全部平台。同一网站在同一回答中只计一次。网站榜单列示已核对归并的主要网站。来源列表包含候选信源，不能直接视为正文引用或实际采纳。","sourceShare":"条目占比：该网站或该类别来源条目占所选平台已展示的全部来源条目的比例；综合视图合并全部平台。按网站域名归并，分类依据网站属性；未核对域名仍计入其他/待分类。","limitations":"本期是2026年10月17日至2026年10月18日的观察，未作整月连续监测。未展示来源列表不等于未使用外部信息。问题、时间与平台版本均可能影响结果，不作全行业或长期趋势推断。比例保留一位小数，合计按未取整数据计算。品牌名称出现仅反映这些固定问答中的模型回答可见性；平台回答与公开来源可能变化，不外推为市场份额。"},"normalization":"仅统计回答正文中直接出现的词典品牌名称，不从产品型号、商品卡占位符或生产/集团关系反推品牌；同一回答同一品牌重复出现只计一次。名称出现表示回答可见，不等于推荐、质量评价、销量或市场份额。A组限定专用学习机，并覆盖小学与初中不同场景；B组重点核对教材版本、课程覆盖与会员续费。厂商关于AI效果、护眼或提分的表述不能视为独立验证结论。","responseNote":"品牌名称出现仅反映这些固定问答中的模型回答可见性；平台回答与公开来源可能变化，不外推为市场份额。","platforms":[{"id":"all","name":"综合"},{"id":"deepseek","name":"DeepSeek"},{"id":"doubao","name":"豆包"},{"id":"qianwen","name":"千问"},{"id":"wenxin","name":"文心"},{"id":"yuanbao","name":"元宝"}],"brands":[{"name":"科大讯飞","rates":{"all":86.2,"deepseek":100,"doubao":76.9,"qianwen":69.2,"wenxin":84.6,"yuanbao":100}},{"name":"学而思学习机","rates":{"all":84.6,"deepseek":100,"doubao":69.2,"qianwen":69.2,"wenxin":84.6,"yuanbao":100}},{"name":"作业帮","rates":{"all":78.5,"deepseek":76.9,"doubao":76.9,"qianwen":76.9,"wenxin":61.5,"yuanbao":100}},{"name":"小猿","rates":{"all":61.5,"deepseek":38.5,"doubao":46.2,"qianwen":76.9,"wenxin":61.5,"yuanbao":84.6}},{"name":"步步高","rates":{"all":58.5,"deepseek":61.5,"doubao":38.5,"qianwen":38.5,"wenxin":76.9,"yuanbao":76.9}},{"name":"希沃","rates":{"all":26.2,"deepseek":0,"doubao":30.8,"qianwen":7.7,"wenxin":38.5,"yuanbao":53.8}},{"name":"读书郎","rates":{"all":18.5,"deepseek":0,"doubao":15.4,"qianwen":23.1,"wenxin":7.7,"yuanbao":46.2}},{"name":"倾听者","rates":{"all":10.8,"deepseek":15.4,"doubao":7.7,"qianwen":0,"wenxin":15.4,"yuanbao":15.4}},{"name":"小度","rates":{"all":9.2,"deepseek":0,"doubao":7.7,"qianwen":15.4,"wenxin":0,"yuanbao":23.1}},{"name":"小霸王","rates":{"all":7.7,"deepseek":0,"doubao":0,"qianwen":7.7,"wenxin":30.8,"yuanbao":0}},{"name":"听力熊","rates":{"all":4.6,"deepseek":0,"doubao":0,"qianwen":7.7,"wenxin":7.7,"yuanbao":7.7}},{"name":"有道","rates":{"all":4.6,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":7.7,"yuanbao":15.4}},{"name":"纽曼","rates":{"all":4.6,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":15.4,"yuanbao":7.7}},{"name":"华为","rates":{"all":3.1,"deepseek":7.7,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"小米","rates":{"all":3.1,"deepseek":7.7,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"锐族","rates":{"all":3.1,"deepseek":0,"doubao":7.7,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"Redmi / 红米","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"优学派","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"好记星","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}},{"name":"得力","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":7.7,"yuanbao":0}},{"name":"松鼠AI","rates":{"all":1.5,"deepseek":7.7,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":0}},{"name":"阿尔法蛋","rates":{"all":1.5,"deepseek":0,"doubao":0,"qianwen":0,"wenxin":0,"yuanbao":7.7}}],"sources":[{"name":"搜狐","url":"https://www.sohu.com/","coverage":48,"share":13.3},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":36,"share":5.2},{"name":"抖音","url":"https://www.douyin.com/","coverage":28,"share":20.4},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":28,"share":3.2},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":25,"share":2.6},{"name":"知乎","url":"https://www.zhihu.com/","coverage":24,"share":7.9},{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":20,"share":8.5},{"name":"微信公众号","url":"https://mp.weixin.qq.com/","coverage":19,"share":4},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":19,"share":1.8},{"name":"IT之家","url":"https://www.ithome.com/","coverage":14,"share":1.1},{"name":"淘宝","url":"https://www.taobao.com/","coverage":14,"share":1.1},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":12,"share":1},{"name":"百度百科","url":"https://baike.baidu.com/","coverage":11,"share":1.1},{"name":"网易","url":"https://www.163.com/","coverage":11,"share":0.9},{"name":"腾讯新闻","url":"https://news.qq.com/","coverage":8,"share":0.7},{"name":"京东","url":"https://www.jd.com/","coverage":7,"share":1.8},{"name":"央广网","url":"https://www.cnr.cn/","coverage":6,"share":0.4},{"name":"快科技","url":"https://www.mydrivers.com/","coverage":6,"share":0.4},{"name":"苹果中国官网","url":"https://www.apple.com.cn/","coverage":5,"share":0.7},{"name":"华为消费者官网","url":"https://consumer.huawei.com/","coverage":5,"share":0.7}],"sourceCategories":[{"name":"门户与资讯","share":18.7},{"name":"内容与社区","share":49.9},{"name":"行业与专业垂直","share":7.5},{"name":"其他 / 待分类","share":23.9}],"platformSources":{"deepseek":{"sources":[{"name":"知乎","url":"https://www.zhihu.com/","coverage":85,"share":31.2},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":80,"share":8.5},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":60,"share":7.4},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":50,"share":3.8},{"name":"百度百科","url":"https://baike.baidu.com/","coverage":35,"share":3.8},{"name":"网易","url":"https://www.163.com/","coverage":35,"share":2.4},{"name":"抖音","url":"https://www.douyin.com/","coverage":30,"share":3.2},{"name":"搜狐","url":"https://www.sohu.com/","coverage":30,"share":2.9},{"name":"快科技","url":"https://www.mydrivers.com/","coverage":30,"share":1.8},{"name":"IT之家","url":"https://www.ithome.com/","coverage":25,"share":2.1},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":25,"share":2.1},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":20,"share":1.5},{"name":"淘宝","url":"https://www.taobao.com/","coverage":20,"share":1.2},{"name":"IT168","url":"https://www.it168.com/","coverage":15,"share":1.5},{"name":"36氪","url":"https://www.36kr.com/","coverage":15,"share":0.9},{"name":"OFweek维科网","url":"https://www.ofweek.com/","coverage":15,"share":0.9},{"name":"央广网","url":"https://www.cnr.cn/","coverage":15,"share":0.9},{"name":"齐鲁晚报/齐鲁壹点","url":"https://www.qlwb.com.cn/","coverage":15,"share":0.9},{"name":"苹果中国官网","url":"https://www.apple.com.cn/","coverage":10,"share":2.4},{"name":"人民网","url":"https://www.people.com.cn/","coverage":5,"share":0.6}],"categories":[{"name":"门户与资讯","share":12.4},{"name":"内容与社区","share":49.4},{"name":"行业与专业垂直","share":16.8},{"name":"其他 / 待分类","share":21.5}],"combinedShare":61.8,"entryLeader":{"name":"知乎","url":"https://www.zhihu.com/","coverage":85,"share":31.2}},"doubao":{"sources":[{"name":"抖音","url":"https://www.douyin.com/","coverage":95,"share":79},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":25,"share":1.3},{"name":"华为消费者官网","url":"https://consumer.huawei.com/","coverage":15,"share":1.9},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":15,"share":0.8},{"name":"京东","url":"https://www.jd.com/","coverage":10,"share":0.8},{"name":"人民网","url":"https://www.people.com.cn/","coverage":10,"share":0.8},{"name":"新京报","url":"https://www.bjnews.com.cn/","coverage":10,"share":0.8},{"name":"中国政府网","url":"https://www.gov.cn/","coverage":10,"share":0.5},{"name":"苏宁易购","url":"https://www.suning.com/","coverage":10,"share":0.5},{"name":"苹果中国官网","url":"https://www.apple.com.cn/","coverage":10,"share":0.5},{"name":"36氪","url":"https://www.36kr.com/","coverage":5,"share":0.3},{"name":"IT之家","url":"https://www.ithome.com/","coverage":5,"share":0.3},{"name":"京报网/北京日报客户端","url":"https://www.bjd.com.cn/","coverage":5,"share":0.3},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":5,"share":0.3},{"name":"淘宝","url":"https://www.taobao.com/","coverage":5,"share":0.3},{"name":"腾讯新闻","url":"https://news.qq.com/","coverage":5,"share":0.3},{"name":"齐鲁晚报/齐鲁壹点","url":"https://www.qlwb.com.cn/","coverage":5,"share":0.3}],"categories":[{"name":"门户与资讯","share":2.7},{"name":"内容与社区","share":79.2},{"name":"行业与专业垂直","share":2.4},{"name":"其他 / 待分类","share":15.6}],"combinedShare":81.9,"entryLeader":{"name":"抖音","url":"https://www.douyin.com/","coverage":95,"share":79}},"qianwen":{"sources":[{"name":"搜狐","url":"https://www.sohu.com/","coverage":15,"share":17},{"name":"ITBear科技资讯","url":"https://www.itbear.com.cn/","coverage":15,"share":8.5},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":10,"share":17},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":5,"share":10.6},{"name":"华为消费者官网","url":"https://consumer.huawei.com/","coverage":5,"share":4.3},{"name":"IT之家","url":"https://www.ithome.com/","coverage":5,"share":2.1},{"name":"凤凰网","url":"https://www.ifeng.com/","coverage":5,"share":2.1},{"name":"央广网","url":"https://www.cnr.cn/","coverage":5,"share":2.1},{"name":"百度百科","url":"https://baike.baidu.com/","coverage":5,"share":2.1}],"categories":[{"name":"门户与资讯","share":21.3},{"name":"内容与社区","share":2.1},{"name":"行业与专业垂直","share":38.3},{"name":"其他 / 待分类","share":38.3}],"combinedShare":23.4,"entryLeader":{"name":"搜狐","url":"https://www.sohu.com/","coverage":15,"share":17}},"wenxin":{"sources":[{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":100,"share":41.7},{"name":"搜狐","url":"https://www.sohu.com/","coverage":100,"share":29.8},{"name":"知乎","url":"https://www.zhihu.com/","coverage":35,"share":4.2},{"name":"IT之家","url":"https://www.ithome.com/","coverage":25,"share":1.6},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":25,"share":1.6},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":20,"share":1.3},{"name":"百度百科","url":"https://baike.baidu.com/","coverage":15,"share":1},{"name":"抖音","url":"https://www.douyin.com/","coverage":10,"share":1},{"name":"网易","url":"https://www.163.com/","coverage":10,"share":1},{"name":"买购网","url":"https://www.maigoo.com/","coverage":5,"share":0.3},{"name":"博客园","url":"https://www.cnblogs.com/","coverage":5,"share":0.3},{"name":"哔哩哔哩","url":"https://www.bilibili.com/","coverage":5,"share":0.3},{"name":"淘宝","url":"https://www.taobao.com/","coverage":5,"share":0.3}],"categories":[{"name":"门户与资讯","share":32},{"name":"内容与社区","share":50.2},{"name":"行业与专业垂直","share":1.6},{"name":"其他 / 待分类","share":16.2}],"combinedShare":82.2,"entryLeader":{"name":"百家号","url":"https://baijiahao.baidu.com/","coverage":100,"share":41.7}},"yuanbao":{"sources":[{"name":"搜狐","url":"https://www.sohu.com/","coverage":95,"share":20.4},{"name":"微信公众号","url":"https://mp.weixin.qq.com/","coverage":95,"share":13.7},{"name":"什么值得买","url":"https://www.smzdm.com/","coverage":95,"share":11},{"name":"今日头条","url":"https://www.toutiao.com/","coverage":70,"share":5.6},{"name":"太平洋电脑网","url":"https://www.pconline.com.cn/","coverage":55,"share":3.1},{"name":"淘宝","url":"https://www.taobao.com/","coverage":40,"share":2.2},{"name":"腾讯新闻","url":"https://news.qq.com/","coverage":35,"share":2},{"name":"京东","url":"https://www.jd.com/","coverage":25,"share":5.4},{"name":"中关村在线","url":"https://www.zol.com.cn/","coverage":25,"share":1.3},{"name":"新浪","url":"https://www.sina.com.cn/","coverage":15,"share":0.9},{"name":"红安网","url":"https://www.redhongan.com/","coverage":15,"share":0.7},{"name":"IT之家","url":"https://www.ithome.com/","coverage":10,"share":0.4},{"name":"中华网","url":"https://www.china.com/","coverage":10,"share":0.4},{"name":"凤凰网","url":"https://www.ifeng.com/","coverage":10,"share":0.4},{"name":"央广网","url":"https://www.cnr.cn/","coverage":10,"share":0.4},{"name":"新京报","url":"https://www.bjnews.com.cn/","coverage":10,"share":0.4},{"name":"界面新闻","url":"https://www.jiemian.com/","coverage":10,"share":0.4},{"name":"网易","url":"https://www.163.com/","coverage":10,"share":0.4},{"name":"百度爱企查","url":"https://aiqicha.baidu.com/","coverage":5,"share":0.4},{"name":"ITBear科技资讯","url":"https://www.itbear.com.cn/","coverage":5,"share":0.2}],"categories":[{"name":"门户与资讯","share":27.4},{"name":"内容与社区","share":30.6},{"name":"行业与专业垂直","share":5.4},{"name":"其他 / 待分类","share":36.6}],"combinedShare":58,"entryLeader":{"name":"搜狐","url":"https://www.sohu.com/","coverage":95,"share":20.4}}}}